Een sterk interieur begint bij de juiste materialen en hun combinaties.
Dankzij onze materiaalkennis ontwikkelen we oplossingen die niet alleen esthetisch overtuigen, maar ook technisch kloppen en duurzaam blijven. Van natuursteen tot fineer en leder, elk materiaal heeft zijn eigen karakter en logica. Hoe ze reageren, hoe ze verouderen, hoe ze samenwerken en hoe ze technisch toe te passen. We betrekken jou van bij het begin in materiaal en kleurkeuze. In onze showroom en ons atelier bekijken we stalen, testen we combinaties en vertalen we ideeën naar concrete toepassingen. Zo ontstaat er al vroeg in het proces een duidelijk beeld van het eindresultaat.
How a cultural icon shed its corporate identity to perserve its precious heritage.
Way back in 2006, the famed brand Burton snowboards purchased Channel Islands surfboards from legendary shaper, Al Merrick. But 14 years later, in 2014, an ownership group that included Al’s son, Britt, pro surfers Dane Reynolds, the Gudauskas brothers, and a handful of CI-staff, reclaimed the brand from Burton, thus returning the famed board maker from its corporate parent. The sale price was never disclosed, but word was that they paid around $6m, with the major shareholder as Britt Merrick, who also took the role of CEO.
That quote is from Britt, who was obviously stoked about the transfer of ownership. When Channel Islands was purchased by Burton, Britt was still on the come up, ascending the ranks and working on his craft as a shaper. Over the years, he grew into the leadership position that he holds today as a keeper of the flame that his dad first lit.
“I literally grew up in my mom and dad’s surfboard factory, and was there to see how hard they and their whole family of employees worked to make Channel Islands one of the most highly regarded board builders in the world,” said Britt. “When Burton partnered with us, they provided an incredible amount of support and shared their knowledge, which ultimately helped us to keep building the best boards possible right here at home in Carpinteria, California.”
About the new structure that shifted ownership back the the CI staff and team riders, Britt was optimistic and said that it “has us all super pumped for what the future holds.”